Our Story & Mission
Velvet Roam was founded by passionate city explorers eager to let travelers uncover the true soul of Canada’s metropolises. Inspired by urban vibrancy, local stories, and a flair for luxury, our mission is to deliver sophisticated, curated experiences that celebrate the unique character, culture, and hidden corners of each city we serve.
Our Mission
To transform urban tourism by blending authentic discovery with the comfort of luxury, allowing guests to explore Canada like an insider—never as a tourist.
Our Vision
To become the most trusted urban experience provider in Canada, synonymous with insight, hospitality, and style.
Meet the Velvet Roam Team
Our bilingual guides, local experts, and experience architects bring decades of combined knowledge to every tour. Driven by values of integrity, inclusivity, and curiosity, our team is committed to creating memorable journeys with a personal touch. We hand-pick routes, venues, and stories that reflect the heartbeat of each city.
- Multi-award-winning guides with local roots
- Expertise in gastronomy, arts, and urban history
- Passionate city ambassadors dedicated to exceeding expectations
What Sets Us Apart
- Unique Approach: Each Velvet Roam experience is curated for discovery and delight—combining exclusive access, local partnerships, and attention to detail.
- Unmatched Local Expertise: Guides aren’t just professionals—they’re long-time residents and cultural insiders.
- Luxury & Authenticity: From VIP access to warm, genuine hospitality, our tours redefine urban exploration with style and substance.